Press Release: Futurebooks named Most Valued Partner Asia at Global Accounting Awards

Sep 12

Press Release: Futurebooks named Most Valued Partner Asia at Global Accounting Awards

Futurebooks team receiving the Most Valued Partner Asia Award at Xerocon South 2016. In photo: (LR) Xero CEO Rod Drury, Futurebooks Accountant Cheryl Niu, Futurebooks Marketing Manager Joyce Bibby, Futurebooks CEO Namita Sethi, Futurebooks Accounting Manager Savitha Raman, Managing Director for Xero Asia Alex Campbell, and Sales Director for Xero Asia Shaun Burke.

Local Accounting Firm Makes Singapore Proud by being named the Most Valued Partner Asia at Global Accounting Awards

Futurebooks, a local born accounting firm, was awarded by global online accounting software Xero

SINGAPORE – 12 September 2016, Futurebooks, a Singapore-born accounting and company secretarial firm, is awarded by Xero, a New Zealand-based cloud accounting software company which raised a total of S$468M in funding and listed on the New Zealand Stock Exchange (NZX: XRO) and Australian Securities Exchange (ASX: XRO), as the Most Valued Partner Asia, at the recently concluded Xerocon South Awards 2016 held in Brisbane, Australia.

Xerocon is a yearly event organised by Xero, which sees huge crowds of accountants, bookkeepers and software technology partners gathered in one place. To culminate the three-day conference is the 2016 Xerocon South Awards, which recognises all the high performing small business accountants and bookkeepers in the Asia Pacific region.

The Most Valued Partner for Asia Award is given out by Xero for the first time this year to recognise the leading accounting partner in Asia that uses the platform to better their own and their client’s businesses. Among all the Xero accounting partners nominated from all over Asia, Futurebooks was placed as the Most Valued Partner 2016. Accounting firms from Thailand and Hong Kong have also received an Honourable Mention.

Commenting on the win, Namita Sethi, CEO of Futurebooks, shares: “Having been using Xero for our practice for six years, receiving the Most Valued Partner Asia award is not only a culmination of Futurebooks’ journey with Xero, but also a recognition to Singapore as the leading hub for technology and innovation and help kickstart online accounting in the country and the rest of Asia.”

With Xero’s vision for the global accounting industry and intelligent interface platform, Xero is slowly making accounting appealing in a time when the industry is facing challenges in attracting and retaining talent, especially for smaller accounting firms in Singapore (Source).

Alex Campbell, Managing Director of Xero Asia, says: “Xero’s mission is to help small businesses thrive using the right tools, information, and partnerships, and one of the key ways we do that is connect them with the right accounting advisors. We hope that Futurebooks’ win as Xero’s Most Valued Partner will inspire other accounting firms in the region to push innovation forward and help transform businesses with Xero’s vision of becoming the leading online business platform for the world.”

About Xero

Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has more than 700,000 subscribers in more than 180 countries. Xero seamlessly integrates with over 500 apps. It was ranked No. 1 by Forbes as the World’s Most Innovative Growth Company in both 2014 and 2015, while Canstar Blue rated Xero Australia’s best accounting software in 2015 and 2016.

About Futurebooks

Futurebooks is made of experienced company secretaries and qualified chartered accountants who specialise in professional services for growth startups and modern small businesses. Over 750 businesses and entrepreneurs worked with Futurebooks for their corporate secretarial and accounting requirements since 2010.


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More photos available upon request.


For more information about Futurebooks, please contact:

Joyce Bibby
Marketing & Events Manager, Futurebooks
Phone: +65 6221 2440
Mobile: +65 8696 1061

Namita Sethi
CEO, Futurebooks

For more information about Xero Asia, please contact:

Tessa Khoo
Marketing Manager, Asia at Xero


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